WEBINAR | Data Clean Rooms for Performance Marketing, Nov 13 at 10 AM PST
Maximize Yield With Outcomes Measurement for Publishers and Platforms
Revitalize ad sales by connecting the dots between your premium ads and the business outcomes that matter most to advertisers.
Leveraged by Top Publishers & Platforms
Struggling to Grow Ad Sales Revenue?
Maximizing yield is cited as one of the top challenges for publishers and platforms. The battle for advertising dollars is more competitive than ever, with media buyers taking their budgets to the channels and partners where they can prove outcomes and ROI.
Secure top consideration and grow stronger relationships with media buys by aligning your ad delivery with the business outcomes advertisers care about.
Embrace Outcomes Measurement
Give your advertisers visibility into how you help them drive lower-funnel business outcomes:
Mobile app installs
In-app events
Website conversions
Footfall visitation
Consumer purchases
Episodic tune-in
and more
Join Publishers & Platforms Using Outcomes Measurement To
Expand
beyond brand marketing dollars to secure more performance marketing budgets
Command
higher CPM rates for premium inventory and ad placements
Support
more flexible currency options for transacting media (e.g., CPI and CPA)
Gain Insights
into both attributed conversions and assists to optimize for maximum yield
Key Benefits of Kochava for Publishers
- Clear-labeled outcomes measurement in a box, interoperable across measurement partners
- Cross-device, cross-screen conversion attribution with enhanced lookback window controls
- Real-time analytics for online outcomes with near real-time insights for offline outcomes
- Outcomes data for optimization to maximize yield with first-party data redaction to prevent data leakage
Tap Into Additional Offerings
Maximized Outcomes
Activate Device Link to harness consented identity graphs—attributing outcomes across a larger universe of observable devices.
Incremental Lift Studies
Leverage post-campaign, incremental lift studies through MediaLift® to prove how you drive incremental growth for advertisers.
Measurable Extension
Utilize impression exposure data with Measurable Extension to expand your reach and activation strategies beyond your native inventory and channel.
Advanced Partnerships
Benefit from our partnerships with Blockgraph, Affinity Solutions, Safegraph, and more to navigate advanced channels and outcome scenarios.
Powered by a Trusted Measurement Leader Since 2011
Marketers across the globe know Kochava as one of the first mobile measurement partners (MMPs). Founded in 2011, Kochava has provided app analytics and omnichannel attribution to thousands of app marketers and developers worldwide.
Kochava for Publishers was introduced to harness years of advertising measurement experience for service to premium publishers and platforms. Today, Kochava for Publishers drives performance marketing measurement and optimization across CTV, audio, in-game ads, DOOH, and other premium channels.
Why Choose a Turnkey SaaS Solution for Outcomes Measurement?
- Avoid the cost burden and future tech debt of building your own in-house solution
- Gain trust with advertisers by leveraging a third-party tool for independent, unbiased performance management
- Plug and play across advertiser measurement partners as a self-reporting network for higher attribution waterfall priority and outcomes visibility
Outcomes Measurement for Smart TV OEM Platforms
Top smart TV OEM platforms worldwide leverage Kochava for Publishers to power outcomes measurement on their premium, platform-direct ad inventory—helping advertisers understand how their CTV campaigns drive same-screen and cross-screen conversions.
Outcomes Measurement for In-Game Ads
Frameplay powers intrinsic in-game ad attribution with Kochava for Publishers
Outcomes Measurement for You
Learn how Kochava for Publishers can bring outcomes measurement to your ad inventory. Complete this form to talk to an expert.