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Streaming Media

Case StudiesEntertainmentKochava for PublishersStreaming Media
April 23, 2024

Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement

CASE STUDY 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 TAKEAWAYS Measurable Outcomes Customer A major smart…
Molly Prior
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Spotify Advertising and McDonald's Incremental measurement case study
Case StudiesFood & DrinkStreaming Media
January 9, 2023

Spotify Drives Incremental Lift for McDonald’s with Custom Campaign Strategy

CASE STUDY JTNDcCUyMHN0eWxlJTNEJTIydGV4dC1hbGlnbiUzQSUyMGNlbnRlciUzQiUyMiUzRSUzQ2IlM0VWRVJUSUNBTCUzQSUzQyUyRmIlM0UlMjAlM0NzcGFuJTIwc3R5bGUlM0QlMjJmb250LXdlaWdodCUzQSUyMDMwMCUyMCUyMWltcG9ydGFudCUzQiUyMHRleHQtdHJhbnNmb3JtJTNBJTIwdXBwZXJjYXNlJTNCJTIyJTNFU3RyZWFtaW5nJTIwJTI2JTIwUVNSJTNDJTJGc3BhbiUzRSUyNm5ic3AlM0IlMjZuYnNwJTNCJTI2bmJzcCUzQiU3QyUyNm5ic3AlM0IlMjZuYnNwJTNCJTI2bmJzcCUzQiUzQ2IlM0VTT0xVVElPTiUzQSUzQyUyRmIlM0UlMjAlM0NzcGFuJTIwc3R5bGUlM0QlMjJmb250LXdlaWdodCUzQSUyMDMwMCUyMCUyMWltcG9ydGFudCUzQiUyMHRleHQtdHJhbnNmb3JtJTNBJTIwdXBwZXJjYXNlJTNCJTIyJTNFS29jaGF2YSUyMEZvdW5kcnklMkMlMjBNZWRpYUxpZnQlM0MlMkZzcGFuJTNFJTNDJTJGcCUzRQ== TAKEAWAYS McDonald’s Australia partnered with Spotify to…
rory
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Case Studies Images Churn
Case StudiesMarketers Operating SystemStreaming MediaUser Engagement
August 15, 2019

Churn Modeling Boosts Retention

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 PROBLEM A content-streaming service was averaging approximately 350K new…
rory
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