Education November 18, 2016 Cyber Monday Best Practices—Tune Your Holiday Campaigns Q4 is in full swing and holiday campaigns are ramping… Leslie Amadio Love0
Education November 14, 2016 Level the Playing Field Between Owned Media and Paid Campaigns When it comes to user acquisition, advertisers expect to pay… Leslie Amadio Love0
EducationNews & Updates October 14, 2016 The Power of Influencer Reporting Use influencer reporting and What if? Scenarios to hone future… Leslie Amadio Love0
EducationNews & UpdatesProduct Updates July 7, 2016 Programmatic Advertising, The Future of Mobile Marketing The following post from Aarki highlights the benefits and future… rory Love0
EducationNews & UpdatesProduct Updates June 30, 2016 Predicting Ad Click-Through Rate: Strategies For Incorporating State Dependence and Random Effects Kochava brings advertisers the best tools and intel. The following post… rory Love0
EducationNews & UpdatesProduct Updates June 23, 2016 Celebrity Endorsement in Mobile App Marketing: Part 2 Kochava brings advertisers the best tools and intel. The following post… rory Love0
EducationNews & UpdatesProduct Updates June 16, 2016 Celebrity Endorsement in Mobile App Marketing: Part 1 Kochava brings advertisers the best tools and intel. The following post… rory Love1
EducationNews & UpdatesProduct Updates June 9, 2016 Impact of Creative Optimization on Campaign ROI Kochava brings advertisers the best tools and intel. The following post… rory Love0
EducationNews & UpdatesProduct Updates June 2, 2016 A Case for Multivariate Creative Optimization In an effort to continue to bring marketers the best tools,… rory Love0
EducationNews & UpdatesUnderstanding Configurable Attribution November 24, 2015 Configurable Attribution #5 – Get the Reports You’re Missing This is the final week of a 5-week series on… rory Love0
EducationNews & UpdatesUnderstanding Configurable Attribution November 18, 2015 Configurable Attribution #4 – View-Through Attribution This is the 4th in a 5-week series on Configurable… rory Love0
EducationNews & UpdatesUnderstanding Configurable Attribution November 10, 2015 Configurable Attribution #3 – Device Reconciliation We’re now 3 weeks into a 5-week series on Configurable… rory Love0
EducationNews & UpdatesUnderstanding Configurable Attribution November 4, 2015 Configurable Attribution #2 – Probabilistic We looked at an overview of the Kochava Attribution Engine… rory Love0
EducationUnderstanding Configurable Attribution October 27, 2015 Configurable Attribution #1 – Leveraging Lookback Windows Configurable attribution is one of the most powerful tools at… rory Love0