Charles Manning talks about what Kochava is doing about fraud, the Unified Audience Platform and cut-rate measurement tools.
Check out the series below:
#1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish
#2 – Kochava: The Unified Audience Platform
#3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward
#4 – In the Era of Mobile, Effective Marketing Requires the Right Tools
#5 – Universal Measurement & Kochava Signals