Strategic Services

Let the Kochava Client Analytics team help you harness powerful insights from your data to optimize your marketing media mix, boost your return on ad spend (ROAS), protect your ad spend from fraud and much more.

Over 50 years of combined experience in analyzing digital marketing performance

“Your data speaks volumes—if you know how to listen.”

Are you getting the best return on ad spend (ROAS)? Is your media mix hindering your reach and growth? Are your non-paid, organic efforts getting the credit they truly deserve? 

We’ve helped the largest companies around the world find answers to these questions and more. With their combined digital marketing experience and analysis of over $5 billion in ad spend—our team is ideally positioned to help you refine and hone your campaign strategy for maximum growth.

You’ll receive a comprehensive performance analysis and recommendations for optimization based on a thorough data review. Insights covered may include, but are not limited to: 

• Cross-channel Media Mix
  • See how your paid and organic campaigns interact across channels. Identify inefficiencies and unwanted overlap to maximize reach and ad spend.
• Multi-touch Attribution 
  • From a user’s first touch to their last —understand how conversions are influenced and optimize campaigns accordingly.
• Configurable Attribution
  • Get comprehensive, data-driven recommendations to optimize lookback windows and other attribution settings to ensure the highest precision and correlation in attribution. 
• Custom Fraud Thresholds
  • Go beyond blackbox, generic fraud solutions and let us help you curate custom flagging thresholds that meet the needs of your unique app, vertical, region and  brand.

Does your paid campaign performance seem inflated? The deceptive side of ad fraud is that it often masquerades as amazing performance. If something looks too good to be true—it probably is. 

How the Kochava Analytics team uncovered a fraud scheme affecting 750M+ users. Learn more

Ad fraud is projected to cost marketers $87 billion by 2022. The question is not whether you’re a victim but rather to what extent and at what cost? Our team has helped the largest app publishers in the world investigate, uncover, and halt fraud schemes attempting to siphon  millions of dollars in ad spend. With our help, you don’t have to be a victim. 

The fraud audit provides:  

• Processing of campaign data through our premium fraud detection engine
• Detailed identification of fraudulent traffic
• Overview of detected fraud tactics
• Fraud breakdown by ad partner and sub-publisher
• Spend recovery options and mitigation strategies

Start with a free fraud assessment and let us help you save your ad spend.

Make our team your team with managed services. 

Whether you don’t have an in-house data analyst, or you want to bolster the ranks of your current team—outsource your needs to Kochava. We provide packages for ongoing campaign analysis and strategy consultation through quarterly business reviews, with flexible options for more frequent scheduling.

Some customers have specific data analysis projects they’d like to accomplish, but don’t need in-house data analysts long term. Our team of experts can efficiently complete your custom data analysis project.