New DOOH Opportunities for Performance Marketers: Results From DPAA Omnichannel Decision Makers Study

Digital out-of-home (DOOH) ad spend in the US is predicted to top $3.1 billion in 2024, a 28% jump over 2023. Join DPAA, Advertiser Perceptions, and Kochava as we reveal key findings from the DPAA 2024 Omnichannel Decision Makers Study. Get a closer look at the leading trends driving the adoption of DOOH, as well as insights into DOOH budgets, integration in omnichannel plans, advancements in measurement and targeting, and more.