Everyone is talking about marketing mix modeling (MMM), but what is it exactly, how do you use it, and which MMM solution is right for you? Our MMM experts will deliver need-to-know intel your organization needs to future-proof their advertising measurement strategy.

Part 1: What is Marketing Mix Modeling?

Part 2: How to Use Marketing Mix Modeling Effectively

Part 3: How to Choose the Right Marketing Mix Modeling Solution

Meet the Speakers