Your New Kochava Experience, Updates for TikTok, Snapchat & Apple Search Ads
2025 got off to an amazing start with the 11th annual Kochava Summit. From February 11–13, more than 150 adtech professionals gathered in the resort town of Sandpoint, ID, to discuss the future of our industry. We invite you to check out the takeaway post 11 Favorite Learnings From the 11th Annual Kochava Summit and watch the Kochava Summit 2025 highlight reel on LinkedIn.
Here are the Q1 2025 updates we’ll unpack in this bulletin:
- New Kochava Experience (ARRIVING THIS QUARTER)
- Apple Search Ads view-through attribution
- TikTok legacy integration deprecation
- Modeled attribution for Snap
- New and updated partner integrations
Your New Kochava Experience
Throughout 2024 and the first quarter of 2025, our product team has been hard at work incorporating feedback from many of our customers to optimize the Kochava dashboard and overall customer experience. Having completed a beta testing period with a customer focus group in Q1, we’re excited to announce that the new Kochava experience will be released to all remaining customers later this quarter.
What to expect from your new Kochava experience:
- Improved navigation and simplified workflows
- New Favorites feature
- Modernized, clean design
- Side drawers for faster editing
- Expanded Fraud Console
- and much more
Our new, efficient design lays the foundation for more exciting updates coming in 2025 and beyond.
We value your time, and migrating to a new experience shouldn’t cause delays or require extensive retraining. Hence, our team focused on continuity of experience—ensuring that the tools you rely on are even more intuitive to find than before.
Please stay tuned for announcements regarding the new Kochava experience as we approach the launch date. If you have questions about the upcoming enhancements to your account, please contact your Client Success Manager or email support@kochava.com.
Apple Search Ads View-Through Attribution (VTA)
View-through attribution (VTA) reporting is now available within Kochava for your Apple Search Ads (ASA) campaigns. Beginning March 27, Apple released enhancements to the AdServices framework that allow mobile measurement partners (MMPs) to retrieve VTA-based attribution claims. Marketers utilizing an MMP have a new level of granular visibility into view-through attributed conversions.
For advertisers running active campaigns on ASA, VTA is on by default. VTA can be disabled within the Kochava Partner Configuration for Apple Search Ads. This setting is managed individually across each iOS app in your account.
Please note that when activating first-time Apple Search Ads integrations on iOS apps in the future, the setting is auto-on and needs to be disabled manually if you wish to block VTA.
For more details about this update, please view this related post.
TikTok Legacy Integration Deprecation
Effective March 31, 2025, it is no longer possible to create new trackers within Kochava Campaign Manager for the legacy TikTok integrations TikTok for Business – Android and TikTok for Business – iOS. Through April 29, Kochava and TikTok will process attribution and populate reporting for legacy integration traffic. Effective April 30, legacy integration attribution ceases processing along with any new reporting.
This change marks the final phase of TikTok’s migration to a self-attributing network (SAN). If you’re actively running campaigns with TikTok and believe that you may still have campaigns traversing the legacy integration, please consult this related blog post for additional details and important steps to take.
Contact your Client Success Manager or email support@kochava.com with questions.
Modeled Attribution for Snap
As of February 21, Snap has upgraded its partner integration with Kochava to an Enriched SAN. This update enhances performance insights for your Snapchat campaigns.
The enhanced SAN integration leverages privacy-centric methodologies to ensure that user data remains secure and protected, while allowing for attribution modeling against all ad impressions and clicks from your Snap campaigns.
With more robust and accurate attribution data, marketers will see improved return on ad spend (ROAS). Specifically on iOS, the new integration helps marketers overcome challenges posed by privacy updates (e.g., Apple’s App Tracking Transparency framework), allowing them to more fully measure lifetime value (LTV) and optimize campaigns, while maintaining user privacy.
If you’re running campaigns with Snap, please read this post for need-to-know information and next steps.
New Partners and Updated Integrations
Here is a list of 54 new partners that completed a first-time integration with Kochava during Q1, followed by 42 existing partners that made updates to their integrations.
New Integrated Partners
- Adastron
- Adkonnen Technology Limited
- admarkplace
- adqub2
- Adromeda
- Adspay
- AdTidal
- Adtriumph Media
- Adz start Media
- Affiliate
- Apex ads Media
- Appcarry
- Apptribute
- Beliads
- BisDev Solutions Limited
- Blutonic
- Digittymedia
- dreammapad
- farmingfamily
- Finnviser
- FLAIR DIGITAL
- GlassView
- Heap
- Honsda
- IBRA Digital Branding Services
- Ignite Vision Limited (ChineseAN)
- Inexwave Digital Media Pvt. Ltd.
- Kfzfmedia
- KWD Offer
- KyPI
- MA pvt limited
- MangoAdz
- Microsoft Advertising
- MiQ (The Trade Desk)
- Money Miners
- Offer Hubs
- Paltinet
- PulseGainAds
- Qixi Ads
- QS Media
- Ravi Affiliate
- ReKon Media
- SHTFmobi
- Skylup
- Spaxads Digital Media
- StellarAds Media
- Thanks
- Torox
- TrafficABC
- TrafficIcons
- UCLIQ
- Vibe
- Wahenoor digital media
- Wapmob
Existing Partner Updates
- AdCloud
- adMarketplace
- Adscope
- Adsfill Technologies
- AdsReverb
- Adstacks Pte Ltd
- Apkpure
- Appier
- Apple Search Ads
- Applovin
- AppNext
- Beliads
- Big River Ads
- Digital Turbine
- Epsilon
- Flashtalking
- Fuzzy Funnels Ads Private limited
- Google Ads
- Influence Mobile*
- Jampp
- kwaiforbusiness
- KWD OFFER
- KyPI
- Maddict
- MIntegral
- MOLOCO
- MYFREEAPP
- Newsbreak
- Outcome Performance
- Playdigo
- Playmatic
- Remerge
- Samsung DSP
- Smadex
- SplitMetrics
- StackAdapt
- TheMobiadz
- UnityAds
- Vibe
- Vivo
- Wahenoor digital media
- Zoomd DS
*Indicates partner integration has been deprecated
If you’re an ad network, publisher, DSP, or other partner looking to integrate with Kochava, please contact integrations@kochava.com.
To browse our complete footprint of integrated networks and publishers, click here.
Questions?
If you have any questions regarding these updates, please contact your Client Success Manager or email support@kochava.com. Always stay in the know—subscribe to our newsletter.
